ON DEMAND WEBINAR | FROM HELLO TO LOYAL SERIES | SESSION 1
Right Person, Right Time:
Smarter Acquisition for Community FIs
Acquisition is the top-of-funnel priority for nearly every financial institution, yet most FI marketing teams struggle to identify who to target, which channels to use, and how to measure what's working. The problem isn't effort. It's strategy.
In this session, Marquis and ZAG Interactive show you how data-driven targeting and high-converting digital experiences work together — so you can stop guessing and start growing.
WHAT YOU'LL LEARN
- How to use your own customer data to identify high-potential prospects and lookalike audiences
- Segmentation strategies that match the right product to the right household
- How to build digital acquisition pathways — landing pages, SEO, and paid campaigns — that convert
- Website and UX best practices that reduce friction for new visitors
- Real acquisition campaign examples from FIs like yours — and the results they drove
If you're planning Q3/Q4 campaigns, rethinking your marketing calendar, or questioning your acquisition ROI — this session is for you. Register today.
Data Intelligence Meets Digital Execution — For the Whole Customer Journey
Marquis and ZAG Interactive bring together the industry's most powerful data and analytics platform with award-winning digital marketing expertise. Marquis powers the analytics, segmentation, and campaign logic that helps community banks and credit unions identify the right audiences and drive measurable results. ZAG drives the digital presence, creative, and conversion experiences that turn insight into action. Together, we deliver outcomes — not just outputs. .
