Marketing Campaign Performance Insights

What does effective marketing really look like today?

In 2024, Marquis analyzed campaigns from 95 financial institutions reaching more than 5 million customers and members. The results show a clear pattern: relevance wins, timing matters, and the right channel mix delivers stronger outcomes.

This isn’t a look back—it’s a roadmap forward. Download the full analysis to see which strategies are working now, and how you can apply them to grow deposits, strengthen relationships, and improve ROI.

Inside, you’ll learn:

• - Omnichannel Wins: How pairing direct mail + email drove response rates up to 6.3%.
• - Direct Mail’s Comeback: Why physical mail is outperforming expectations—and often email.
• - The Automation Advantage: How behavior-triggered emails delivered a 3X lift over ad hoc campaigns.
• - Campaign Playbooks: Which categories—onboarding, deposit growth, loan acquisition, reboarding, and more—delivered the strongest results.
• - Key Takeaways for 2025 and Beyond: The most effective strategies you can put to work now.

Whether you’re focused on acquisition, retention, or relationship growth, these findings will help you prioritize your marketing strategy and show leadership where investments pay off.