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Checking Acquisition ROI Calculator
Measure the True Value of Your Checking Acquisition Strategy
Acquiring new checking accounts is one of the biggest investments for banks and credit unions—but is it paying off? Our Checking Acquisition ROI Calculator helps you quickly assess profitability, break-even points, and long-term value, so you can make smarter, data-driven decisions.
This easy-to-use tool lets you customize key inputs—like market size, campaign costs, promotional incentives, and revenue streams—to match your institution’s unique strategy. More than just ROI, it also calculates break-even timelines and the full lifetime value of new accounts, including deposits, loan cross-sells, interchange income, and fees. Whether you're planning a campaign or evaluating past results, this calculator gives you a clear financial picture to optimize your acquisition efforts.
Download the calculator today and take the guesswork out of checking acquisition!
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ABOUT MARQUIS
Data-driven marketing, CRM, and compliance for banks and credit unions
We’ve helped over 500 banks and credit unions turn $1 into $5 with our data-driven marketing solutions. Our technology brings together all of your data, giving you powerful insight into every financial journey —so you can drive more effective engagement that deepens relationship value.